LinkedIn Posting Frequency: How Many Times to Post per Week?

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"How many times a week should I post on LinkedIn?"

If you’re asking yourself this question, you’re not alone. And the answer will probably surprise you.

For years, we’ve been told that you need to post every day to succeed. That the LinkedIn algorithm only favors the hyperactive. That without a daily presence, you are invisible.

What is the right posting frequency on LinkedIn?

The truth about frequency

Contrary to popular belief, posting daily is not a requirement. Consistency is more important than quantity.

Here are the recommended frequencies based on your situation:

For individual creators (freelancers) and SMEs

Minimum viable: 2 posts per week
Recommended goal: 2 to 3 engaging posts per week
Ideal: 1 post per business day (5 times a week)

A freelancer or a business can perfectly limit themselves to 2 posts per week as long as this pace is maintained over time. The important thing is not to post massively, but to create a posting habit that you can sustain.

For large companies

Established organizations typically post 5 times a week (about once per business day) according to industry studies. Large companies have dedicated resources that allow for a daily rhythm.

Start small to grow

If you’re just starting out, begin with 2 posts per week. This frequency already allows you to "make an impression" on your audience and the LinkedIn algorithm. It also allows you to test different types of posts and see which ones work best. Once this rhythm is established, you can gradually increase your pace.

Key principle: It’s better to post 2 times a week consistently for 6 months than 5 times a week for 1 month before giving up.

Quality vs quantity

We often hear that you need to post daily to succeed on LinkedIn. But the reality is more nuanced. Consistency is indeed important, but so is quality.

Let me share a personal observation: I follow a creator who only posts 1 carousel per week. Whenever he posts, I read it attentively because I know I will learn something concrete and actionable. He’s the first creator I check, well before those who post daily.

The important nuance: In terms of total impressions, the creator who posts every day will mechanically get more views over the week. It’s mathematical. But in terms of impact per post and quality of engagement, the weekly creator can generate much more value. That’s why it’s important to know your target audience well and adapt your strategy accordingly.

What this means for you:

If your goal is maximum visibility → Aim for 5-7 posts per week. This is the strategy I adopt with my partner.
If your goal is authority and qualified engagement → 1-3 very high-quality posts per week are sufficient.
In any case → Consistency is more important than perfection, but don’t sacrifice quality for quantity.

Building a content system that works

Do you know the difference between successful creators and those who give up?

A system

Not motivation, not talent, but a reproducible process.

Step 1: Define your strategy

Identify the problem you solve

Before thinking about posting frequency, ask yourself this fundamental question:

"What problem do you solve for your audience?"

This question becomes your guiding principle. It directs your content choices and naturally attracts your target audience.

Examples:

"I help freelance developers find their first 3 clients in 3 months."
"I help managers communicate better with their teams."
"I simplify finance for non-financial professionals."

Tips:

Look at the LinkedIn profiles of your competitors, especially the headlines. They can give you ideas.
Ask AI for help if you can’t find any.

Define your 3-5 content pillars

Your content pillars are the recurring themes around which you build your presence. Limit yourself to a maximum of 3-5 topics for these reasons:

Focus: A limited number of themes allows you to stay focused.
Consistency: Repeating your messages attracts exactly the right audience.
Predictability: Your audience knows what to expect and comes back for more.

Choose pillars at the intersection of three criteria:

What you are skilled at
What you are passionate about
What others want to learn

Specify your target audience

As Seth Godin says: "When you talk to everyone, you talk to no one."

To build an engaged audience, be specific (be seen as the expert in your field). Ideally, visualize a concrete person from your audience when creating content. That is, a person who needs your expertise.

Questions to define your ideal audience:

What type of audience do you enjoy spending time with?
What problems do these people face?
Do these problems really concern them?
Are they willing to invest to solve them?

Step 2: Choose your content formats

Focus on formats aligned with your skills.

Don’t complicate your life. Building an audience is already difficult enough; there’s no need to add complexity by experimenting with new formats right away.

Do you enjoy writing? → Short or long posts on LinkedIn.
Are you visual? → Carousels, images with captions, infographics.
Are you comfortable with video? → Short videos, LinkedIn reels.

Start with a format you already master. Later, when you’ve established a routine, you can experiment.

Set realistic goals

If you want to create video but it’s new to you, don’t aim for 2 videos per week. Start with one and adjust gradually. Failure often comes from excessive ambition, not from a lack of skill.

Step 3: Optimize your creation process

The three pillars of content creation

Every creator must manage three categories of tasks:

Content creation
Publishing
Engagement with other creators

Create in batches to maximize creativity

Many successful creators recommend blocking 2 hours on Sunday (or another fixed day) to create content in bulk. This approach allows you to:

Collect ideas throughout the week. (Tip: whenever you have a content idea, jot it down in your notes.)
Turn these ideas into complete content in one session.
Benefit from a creative flow state.

Rules for an effective creative session:

Eliminate distractions: phone in another room, notifications turned off.
Be in good conditions: hydrated, not hungry, clear mind.
Set a specific goal: "I want to come out with 5 posts ready to publish."

Schedule your posts for consistency

Regularity is facilitated by always posting at the same time. The benefits are twofold:

You have clarity in your routine.
Your audience knows when to expect new content.

When to post on LinkedIn?

Studies show that the best times are:

Monday to Friday (avoid weekends)
In the morning between 7:30 AM and 9:30 AM. (Because users check LinkedIn as they arrive at work in the morning. Another time could be between 1:30 PM and 2:30 PM.)

Choose 2-3 fixed weekly time slots and stick to them.

Use scheduling tools

To maintain regularity, schedule your content in advance. This makes the difference between a creator who stagnates and a creator who wins through constant presence.

Recommended tools:

Buffer (paid)
Directly in LinkedIn (to schedule a post)

These tools allow you to schedule your posts weeks in advance, freeing you from daily pressure.

Step 4: Create your editorial calendar

A content calendar is the best thing you can do. It’s an overview of your upcoming posts.

Essential elements of an editorial calendar

For each post, note:

Date and time of publication
Platform (LinkedIn, and/or other platforms you use)
Text and visual elements (photos, videos)
Links and tags to include

The power of advanced planning

When your content is planned and scheduled, you can really take time off. No need to log in at night, early in the morning, or during holidays.

Step 5: Recycling and repurposing content

Why repeat your content?

You are the only one who remembers all your old content. When you post regularly, your audience grows. Most of your new followers have never seen your past content.

Simple content repurposing strategy:

Repost a high-performing old post after 3-6 months.
Adapt a LinkedIn post into a long-format article.
Transform a carousel into a series of short posts.
Create a video from your best written post.

Smart recycling saves time while maintaining regularity.

Three additional tactics to become an unstoppable creator

1. Capture inspiration continuously

You know how difficult it is to be constantly inspired. That’s why you need to have an optimized system for capturing ideas.

Create an idea library

Inspiration often comes from interacting with other creators. Even the comments you leave on other creators’ content can serve as inspiration for your own posts.

Recommended note-taking systems:

Simple: Notes on your phone.
Organized: Notion, Evernote.
Advanced: Custom Notion dashboard with categories and tags.

The important thing is not the complexity of the system, but your ability to use it regularly. Find a system that works for you, not the perfect system that exists in theory.

2. Analyze your performance regularly

Creating content without analysis is a shot in the dark. To improve your strategy, track your statistics:

Impressions: how many people see your posts.
Engagement: likes, comments, shares.
Clicks: on your links.
Growth: new followers.

Recommended analysis rhythm: Plan → Publish → Analyze → Adjust

Review your performance every 2-3 weeks to identify:

What types of content perform best.
What topics resonate with your audience.
What times generate the most engagement.

Then double down on what works and gradually eliminate what doesn’t.

3. Control your content consumption

The content you consume has a direct impact on the content you produce. Protect your creative energy.

Only follow the right accounts

Regularly clean up your subscriptions. Only follow accounts that:

Entertain you.
Educate you.
Inspire you.

If an account drains you, annoys you, or demotivates you, don’t hesitate to unfollow. As a creator, it’s your duty to keep your feed clean and inspiring.

Tip: Use Linkhub to create lists of creators. And thanks to its recommendation algorithm, find new accounts in your niche to follow.

Conclusion: Consistency beats perfectionism

An excellent content management system makes the difference between an amateur creator and a professional creator. A creator who:

Knows how to create content that resonates with their audience.
Converts followers into fans.
Can monetize their online presence.

Your action plan:

This week: Define your problem to solve and your 3-5 content pillars.
This weekend: Block 2 hours to create 2-3 weeks of content in advance.
Starting Monday: Begin with 2 posts per week at fixed times.
In 1 month: Analyze your performance and adjust your strategy.

Invest time now to build your ideal content system, and reap the benefits later.

The best LinkedIn posting frequency is not the one that impresses others; it’s the one you can maintain over the long term.