> **Methodology in brief.** This compilation gathers LinkedIn statistics for 2026 from two sources. (1) **Our first-party data**: **657,722 real LinkedIn comments** whose impressions were measured (and **261,137 comments** in our dedicated timing study) — exclusive LinkHub figures, measured, never estimated. (2) **Public industry studies**, each cited and dated. Third-party figures about the algorithm (relative weight of comments, reach multipliers) remain estimates and are flagged as such.

## Key takeaways

- **A LinkedIn comment generates on average 179 impressions** (median 35), for only **0.90 like** and **0.71 reply**. *(LinkHub, n = 657,722)*
- **Commenting within the first 30 minutes → 391 impressions on average**, versus 104 after 24h: **3.8x**. *(LinkHub, n = 261,137)*
- **A comment of 250+ characters earns 261 impressions**, versus 131 for under 50 characters: **≈ 2x**. *(LinkHub)*
- **Organic reach dropped ~50%** in one year, engagement ~25%, follower growth ~59%. *([van der Blom, 1.8M posts, 2025](https://www.linkedin.com/posts/richardvanderblom_chapter-1-algorithm-insights-report-2025-activity-7322514599126130688-Q895))*
- **LinkedIn passes 1.3 billion members** and remains the **#1 B2B lead channel** (~80% of B2B social leads). *([DemandSage](https://www.demandsage.com/linkedin-statistics/) · [Sprout Social](https://sproutsocial.com/insights/linkedin-statistics/), 2026)*
- **Document/carousel formats show the highest engagement** (~6.6%), ahead of multi-image and video. *([van der Blom](https://www.linkedin.com/posts/richardvanderblom_chapter-1-algorithm-insights-report-2025-activity-7322514599126130688-Q895) · [Socialinsider](https://www.socialinsider.io/social-media-benchmarks/linkedin), 2025-2026)*

## 1. Our data: LinkedIn comment statistics (first-party)

This is the rarest section on this page: **measured** figures, not estimates, across hundreds of thousands of real LinkedIn comments and their impressions. Most compilations talk about *posts*; here we talk about **comments** — LinkedIn's most under-documented visibility lever.

| Metric (per comment) | Value | Sample |
|---|---|---|
| **Average impressions** | **179** | 657,722 |
| Median impressions | 35 | 657,722 |
| Average likes | 0.90 | 657,722 |
| Average replies | 0.71 | 657,722 |

**Reading.** An average comment is **seen by 179 people** but only earns **0.90 like**: a comment's real value (its reach) is massively underestimated by visible counters. The average (179) vs median (35) gap confirms a highly skewed distribution — a few comments explode, most stay modest, but **commenting reliably earns visibility**.

- **Average impressions: 179 per comment** (median 35). *(LinkHub, n = 657,722)*
- **0.90 like and 0.71 reply per comment** on average. *(LinkHub)*
- The average/median gap (5x) reflects a **strong skew**: a comment's visibility depends mostly on the host post and timing (see §4). Full detail in our study on [impressions per LinkedIn comment](/en/blog/impressions-par-commentaire-linkedin). *(LinkHub)*

To replicate this lever at scale — spotting the right posts and commenting at the right time — is exactly the role of [personalized feeds](/en/features/feeds-personnalises). Full detail of the value study in our article on [comments vs likes on LinkedIn](/en/blog/quand-commenter-sur-linkedin).

## 2. LinkedIn user statistics 2026

- **1.3 billion+ registered members** worldwide in 2026. *([DemandSage](https://www.demandsage.com/linkedin-statistics/) · [Cognism](https://www.cognism.com/blog/linkedin-statistics), 2026)*
- **~310 million monthly active users**. *([DemandSage](https://www.demandsage.com/linkedin-statistics/), 2026)* *(estimate; sources diverge — some cite higher figures)*
- **~134 million daily active users** (≈ 16% of members). *([ConnectSafely](https://connectsafely.ai/articles/linkedin-statistics-2026), 2026)*
- **Present in 200+ countries and territories.** *([Cognism](https://www.cognism.com/blog/linkedin-statistics), 2026)*
- **~70 million new members added per year.** *([DemandSage](https://www.demandsage.com/linkedin-statistics/), 2026)*
- **Largest market: the United States** (~257M), ahead of India (~161M) and Brazil (~83M). *([DemandSage](https://www.demandsage.com/linkedin-statistics/), 2026)*

## 3. LinkedIn engagement statistics 2026

- **Average engagement rate: ~5.2%** per impression (mid-2025 / 2026), up roughly 8% year-over-year. *([Socialinsider](https://www.socialinsider.io/social-media-benchmarks/linkedin), 2026)*
- **Smaller pages engage better**: 1,000–5,000 followers → 4–8% engagement, versus 1–3% for large pages. *([Socialinsider](https://www.socialinsider.io/social-media-benchmarks/linkedin), 2026)*
- **Organic reach down ~50%** year-over-year, **engagement −25%**, **follower growth −59%**. *([van der Blom — 1.8M posts](https://www.linkedin.com/posts/richardvanderblom_chapter-1-algorithm-insights-report-2025-activity-7322514599126130688-Q895), 2025)*
- **Dwell time (reading time) is a major ranking signal**: posts with 61s+ dwell time reach ~15.6% engagement, versus ~1.2% for 0–3s. *([AuthoredUp](https://authoredup.com/blog/linkedin-algorithm), 2025)* *(third-party estimate)*
- **The first 30–60 minutes set a post's reach trajectory.** *([van der Blom](https://www.linkedin.com/posts/richardvanderblom_chapter-1-algorithm-insights-report-2025-activity-7322514599126130688-Q895), 2025)*

## 4. Timing statistics: when to comment and post

This is where our first-party data overlaps with post studies. **Commenting early earns massively more impressions.**

| Delay after post is published | Avg. impressions (comment) | Sample |
|---|---|---|
| **0–30 min** | **391** | 32,556 |
| 1–2 h | 261 | 36,577 |
| 4–8 h | 182 | 38,136 |
| 24 h+ | 104 | 34,796 |

- **Commenting within the first 30 minutes → 391 impressions on average**, that is **3.8x** versus after 24h (104). *(LinkHub, n = 261,137)*
- The decline is **monotonic**: every hour of waiting costs visibility. *(LinkHub)*
- **Best day to post: Wednesday**, followed by Thursday then Friday. *([Buffer — 4.8M posts](https://buffer.com/resources/best-time-to-post-on-linkedin/), 2026)*
- **Rising windows: late afternoon/evening** (3–8pm), with a recurring peak around 4pm; older sources also point to 8–11am and noon–2pm. *([Buffer](https://buffer.com/resources/best-time-to-post-on-linkedin/) 2026 · [Hootsuite](https://blog.hootsuite.com/best-time-to-post-on-linkedin/))*

Full detail of the timing study (8 delay buckets, medians and replies) in [When to comment on LinkedIn?](/en/blog/quand-commenter-sur-linkedin).

## 5. Comment length statistics (first-party)

Still from our data: **the more substantial the comment, the more it is seen.**

| Comment length | Average impressions |
|---|---|
| **250+ characters** | **261** |
| < 50 characters | 131 |

- **A comment of 250+ characters earns 261 impressions on average**, versus **131** for under 50 characters: **≈ 2x**. See the dedicated study: [comment length & impressions](/en/blog/longueur-commentaire-linkedin-impressions). *(LinkHub)*
- Consistent with dwell time (§3): a substantial comment holds attention and **feeds the conversation** under the host post. *(LinkHub + [AuthoredUp](https://authoredup.com/blog/linkedin-algorithm))*

## 6. Format statistics: what to publish on LinkedIn?

- **Document / carousel: the most engaging format** — ~6.6% engagement, the highest across all formats. *([van der Blom](https://www.linkedin.com/posts/richardvanderblom_chapter-1-algorithm-insights-report-2025-activity-7322514599126130688-Q895) 2025 · [Socialinsider](https://www.socialinsider.io/social-media-benchmarks/linkedin) 2026)*
- **Multi-image follows** (~6.4%), then **video** (~6.0%). *([Socialinsider](https://www.socialinsider.io/social-media-benchmarks/linkedin), 2026)*
- **Posts featuring an image of a person get ~+50% reach** versus without. *([van der Blom](https://www.linkedin.com/posts/richardvanderblom_chapter-1-algorithm-insights-report-2025-activity-7322514599126130688-Q895), 2025)*
- **External links remain among the lowest-performing formats** (~3.7% engagement). *([Socialinsider](https://www.socialinsider.io/social-media-benchmarks/linkedin), 2026)*
- **Documents and carousels: ~+39% reach and ~+30% engagement** versus an average post. *([AuthoredUp](https://authoredup.com/blog/linkedin-algorithm) on 3M+ posts, 2025-2026)* *(third-party estimate)*

## 7. B2B and lead generation statistics on LinkedIn

- **~80% of B2B social leads come from LinkedIn.** *([Sprout Social](https://sproutsocial.com/insights/linkedin-statistics/), 2026)* — to tap this channel through comments, see [commenting in B2B on LinkedIn](/en/blog/commentaire-linkedin-b2b).
- **89% of B2B marketers use LinkedIn for lead generation**; **97%** use it for content marketing. *([Sprout Social](https://sproutsocial.com/insights/linkedin-statistics/), 2026)*
- **40% of B2B marketers rate LinkedIn the most effective platform for B2B leads.** *([Sprout Social](https://sproutsocial.com/insights/linkedin-statistics/), 2026)*
- **82% of B2B marketers run ads there**, and most say it delivers the best paid-social results. *([Sprout Social](https://sproutsocial.com/insights/linkedin-statistics/), 2026)*
- **Higher visitor → lead conversion rate** than other networks (often cited ~2.7% vs ~0.8%). *([DemandSage](https://www.demandsage.com/linkedin-statistics/), 2026)* *(third-party estimate, variable methodology)*

## 8. LinkedIn video statistics 2026

Video is the platform's fastest-growing format — even though, in 2026, its relative engagement now sits behind carousels and multi-image (see §6).

- **Video views grew ~+36% year-over-year**: video is the fastest-growing content category on LinkedIn. *([Sprout Social](https://sproutsocial.com/insights/linkedin-statistics/) · [LinkedIn official](https://www.linkedin.com/pulse/up-36-over-last-year-video-linkedin-booming-time-now-somasundaram-yqbzc), 2025-2026)*
- **Native video earns up to ~5x more engagement than a link post.** *([Sprout Social](https://sproutsocial.com/insights/linkedin-statistics/), 2026)* *(estimate)*
- **Video uploads rose ~+20% year-over-year** in Q4 2025, and paid video ads ~+30%. *([Digiday](https://digiday.com/media/linkedins-video-push-appears-to-be-working-in-2025/), 2025)*

## 9. Advertising statistics (LinkedIn Ads) 2026

- **LinkedIn ad revenue: ~$8.2 billion in 2025** (+18.3% year-over-year), projected at **~$9.7 billion in 2026**. *([WARC via Storyboard18](https://www.storyboard18.com/how-it-works/linkedin-ad-revenue-to-hit-8-2-billion-in-2025-outpacing-mid-size-rivals-82890.htm), 2025)*
- **Addressable ad audience: ~1.2 billion users.** *([WebFX](https://www.webfx.com/blog/social-media/linkedin-benchmarks/), 2026)*
- **Average ad CTR: ~0.44–0.65%** depending on format. *([WebFX](https://www.webfx.com/blog/social-media/linkedin-benchmarks/), 2026)* *(estimate, variable methodology)*
- **Average CPC: ~$6–7 globally** (~$8–10 in the US). *([WebFX](https://www.webfx.com/blog/social-media/linkedin-benchmarks/), 2026)* *(estimate, variable methodology)*
- **Median CPM: ~$31** (ranges from ~$10 to ~$50 depending on targeting). *([WebFX](https://www.webfx.com/blog/social-media/linkedin-benchmarks/), 2026)* *(estimate, variable methodology)*

## 10. LinkedIn demographic statistics 2026

- **Dominant age group: 25–34** (~47% of the audience), ahead of 18–24 (~22%). *([Sprinklr](https://www.sprinklr.com/blog/linkedin-demographics/) · [DemandSage](https://www.demandsage.com/linkedin-statistics/), 2026)*
- **~65 million decision-makers and ~10 million C-level executives** are on LinkedIn. *([Kinsta](https://kinsta.com/blog/linkedin-statistics/) · [Cognism](https://www.cognism.com/blog/linkedin-statistics), 2026)*
- **Gender split: ~57% male to ~43% female** worldwide. *([Sprinklr](https://www.sprinklr.com/blog/linkedin-demographics/), 2026)* *(estimate, variable methodology)*
- **98% of Fortune 500 CEOs active on any social platform are on LinkedIn.** *([Cognism](https://www.cognism.com/blog/linkedin-statistics), 2026)*

## 11. LinkedIn usage and content statistics 2026

- **Only ~1% of monthly active users post content weekly** — yet that 1% alone generates **~9 billion impressions per week**. *([ContentIn](https://contentin.io/blog/linkedin-content-statistics/), 2026)*
- **Recommended posting frequency: 3 to 5 posts per week.** *([ContentIn](https://contentin.io/blog/linkedin-content-statistics/), 2026)*
- **Pages that post weekly grow followers ~5.6x faster** than those posting once a month. *([ContentIn](https://contentin.io/blog/linkedin-content-statistics/), 2026)* *(third-party estimate)*
- **Average time spent: ~51 minutes per month per user** (mobile). *([ContentIn](https://contentin.io/blog/linkedin-content-statistics/), 2026)* *(estimate)*

## 12. Newsletters, creators, companies and recruiting

- **150,000+ newsletters** published on LinkedIn, one of the platform's fastest-growing products. *([Sprout Social](https://sproutsocial.com/insights/linkedin-statistics/), 2026)*
- **~14 million members have activated Creator Mode.** *([Kinsta](https://kinsta.com/blog/linkedin-statistics/), 2026)* *(estimate)*
- **67+ million company pages** listed on LinkedIn. *([DemandSage](https://www.demandsage.com/linkedin-statistics/), 2026)*
- **97% of recruiters use LinkedIn** to source candidates. *([DemandSage](https://www.demandsage.com/linkedin-statistics/), 2026)*
- **~6 people hired per minute via LinkedIn** (≈ 3 million hires per year). *([DemandSage](https://www.demandsage.com/linkedin-statistics/), 2026)* *(estimate)*

## 13. Do comments really count more than likes?

This is the most cited — and most disputed — statistic. The **direction** is consistent across all sources: a relevant comment weighs clearly more than a like in distribution. It is the **size** of the multiplier that varies.

- **The comment is the strongest engagement signal**, ahead of share and like. *([AuthoredUp](https://authoredup.com/blog/linkedin-algorithm), 2025)*
- **Estimated multiplier: from ~2x ([AuthoredUp](https://authoredup.com/blog/linkedin-algorithm)) to ~5–15x** depending on the source — we break these estimates down in [the weight of a comment vs a like in the algorithm](/en/blog/poids-commentaire-vs-like-algorithme). *(third-party, disputed — no official confirmation from LinkedIn)*
- **Our data confirms the direction**: a comment = 179 average impressions (§1) for often less effort than a full post. *(LinkHub)*

In short: commenting is an **underused** visibility lever because it is poorly measured by visible counters (likes). That is precisely what LinkHub helps industrialize, without spam.

## FAQ

**How many users does LinkedIn have in 2026?**
Over **1.3 billion registered members** worldwide, of which roughly **310 million monthly active** and **~134 million daily active** ([DemandSage](https://www.demandsage.com/linkedin-statistics/), [ConnectSafely](https://connectsafely.ai/articles/linkedin-statistics-2026), 2026).

**What is the average engagement rate on LinkedIn?**
Around **5.2% per impression** mid-2025/2026, with a clear premium for small pages (4–8%) and document/carousel formats ([Socialinsider](https://www.socialinsider.io/social-media-benchmarks/linkedin), 2026).

**How many impressions does a LinkedIn comment generate?**
In our data (657,722 real comments): **179 impressions on average** (median 35), for 0.90 like and 0.71 reply per comment.

**When should you comment to be seen most?**
Within the **first 30 minutes** after the post is published: 391 average impressions, that is **3.8x** versus after 24h ([LinkHub, n = 261,137](/en/blog/quand-commenter-sur-linkedin)).

**Do comments count more than likes?**
Yes in direction, from **~2x to ~5–15x** depending on the source — but this is a disputed third-party estimate, never confirmed by LinkedIn ([AuthoredUp](https://authoredup.com/blog/linkedin-algorithm)).

**Which post format performs best?**
**Documents/carousels** (~6.6% engagement), ahead of multi-image and video ([van der Blom](https://www.linkedin.com/posts/richardvanderblom_chapter-1-algorithm-insights-report-2025-activity-7322514599126130688-Q895), [Socialinsider](https://www.socialinsider.io/social-media-benchmarks/linkedin)).

## Sources & methodology

- **LinkHub dataset** — **657,722 real LinkedIn comments** with measured impressions (average/median impressions, likes, replies per comment); **261,137 comments** in the timing study (impressions per delay bucket after publishing); segmentation by comment length. Measured figures, not estimates.
- [van der Blom — Algorithm InSights Report 2025 (1.8M posts)](https://www.linkedin.com/posts/richardvanderblom_chapter-1-algorithm-insights-report-2025-activity-7322514599126130688-Q895) · [AuthoredUp — How the LinkedIn Algorithm Works](https://authoredup.com/blog/linkedin-algorithm) · [Buffer — Best Time to Post (4.8M posts)](https://buffer.com/resources/best-time-to-post-on-linkedin/) · [Socialinsider — Organic Benchmarks](https://www.socialinsider.io/social-media-benchmarks/linkedin) · [Sprout Social](https://sproutsocial.com/insights/linkedin-statistics/) · [DemandSage](https://www.demandsage.com/linkedin-statistics/) · [ConnectSafely](https://connectsafely.ai/articles/linkedin-statistics-2026) · [Cognism](https://www.cognism.com/blog/linkedin-statistics) · [Hootsuite](https://blog.hootsuite.com/best-time-to-post-on-linkedin/) · [Kinsta](https://kinsta.com/blog/linkedin-statistics/) · [WebFX](https://www.webfx.com/blog/social-media/linkedin-benchmarks/) · [WARC via Storyboard18](https://www.storyboard18.com/how-it-works/linkedin-ad-revenue-to-hit-8-2-billion-in-2025-outpacing-mid-size-rivals-82890.htm) · [ContentIn](https://contentin.io/blog/linkedin-content-statistics/) · [Digiday](https://digiday.com/media/linkedins-video-push-appears-to-be-working-in-2025/) · [Sprinklr](https://www.sprinklr.com/blog/linkedin-demographics/)
- **Third-party figures flagged as estimates** when they concern the algorithm (comment/like multipliers, dwell time, format reach gains): none of these values is officially confirmed by LinkedIn.