> **Methodology in brief.** First-party LinkHub data: **median impressions per comment by the creator commented on**, measured across **4,861 creators** who received **at least 5 comments** from our users (`creator_stats_cache` table). Complemented by public industry studies, cited and dated. Third-party figures (comment weight, reach distribution) remain estimates — flagged as such.

## Key takeaways

- **The creator you comment on radically changes your visibility.** Across 4,861 creators, the **median (p50)** creator earns **36 impressions per comment**; the **top 10% (p90) earns 124** and the **top 1% (p99) earns 357**. *(LinkHub, n = 4,861)*
- Commenting on a **top 10% creator earns ~3.4x the median** (124 vs 36); a **top 1%, ~10x** (357); the best creator observed, **~42x** (1,522).
- **The same effort (~29s to write a comment) earns 3 to 10x more** depending on the target. Target selection is the most underrated lever.
- **Commenting on the big accounts in your niche** exposes your comment to their audience — the fastest organic growth. *([Botdog, 2025](https://www.botdog.co/blog-posts/linkedin-algorithm-2025))*
- **To do:** let LinkHub's [AI profile recommendation](/en/features/ia-recommandation-profils) compute your [ICP](/en/blog/icp-commentaire-linkedin) and surface, from 100,000+ profiles, the creators with the best ROI for your niche — then gather them into feeds.

## 1. Who to comment on: impressions change completely (LinkHub data)

Across **4,861 creators** who received at least 5 comments from our users, we measured the **median impressions per comment** by **the creator commented on**. The verdict is unambiguous: at identical effort, target selection swings visibility by a factor of **1 to over 40**.

| Creator commented on | Median impressions / comment | Multiple vs median |
|---|---|---|
| **Median (p50)** | **36** | x1 |
| p75 | 68 | x1.9 |
| **Top 10% (p90)** | **124** | **x3.4** |
| **Top 1% (p99)** | **357** | **x9.9** |
| **Maximum observed** | **1,522** | **x42** |
| *Average (all creators)* | *58* | *x1.6* |

**Reading.** Commenting on the **median** creator earns **36 impressions** per comment. But aiming for a **top 10%** creator earns **124 — that is ~3.4x more**; a **top 1%**, **357 — ~10x**; and the best creator in our base, **1,522 — ~42x**. The average (58) is pulled up by this handful of very high-reach creators: which is why the **median** (36) better describes the "typical" creator.

In other words: you can write the same comment, at the same quality, in the same 30-minute window after publication — if you place it under the right creator, it will be seen **3 to 10x more**. **Timing** matters (see [when to comment](/en/blog/quand-commenter-sur-linkedin)), but **who** you comment on weighs at least as much.

## 2. Why the creator you comment on matters so much

- **You borrow the host post's audience.** Your comment is distributed to the creator's audience, not just yours. A high-reach creator = a far larger exposed public for the same comment.
- **Big accounts in your niche concentrate your ICP.** Commenting under a creator followed by your prospects puts you in front of them, where they are already engaged — the first step on the path [from comment to client](/en/blog/commentaire-au-client-linkedin). Per Botdog, this is one of the fastest organic-growth levers: *"comment strategically on posts from larger accounts in your niche — your comment is visible to their audience"* ([Botdog, 2025](https://www.botdog.co/blog-posts/linkedin-algorithm-2025)).
- **Reach concentrates on strong creators.** Per van der Blom (1.8M posts), "Top Creator" visibility climbed from 15% (2022) to **31% (2025)**, while "other creator" visibility collapsed from 57% to 28%. *(third-party)* Commenting where reach concentrates means exposing yourself to the attention flow *(see [how the LinkedIn algorithm works in 2026](/en/blog/algorithme-linkedin-2026))*.

## 3. Which creators should you comment on on LinkedIn?

The right creator is not necessarily the biggest by follower count: it is the one that combines **niche audience** + **real engagement** on their posts. Practical criteria:

- **Niche relevance**: their audience = your ICP (prospects, peers, decision-makers). An off-topic top 1% is worth less than a highly engaged niche creator.
- **Engagement, not just followers**: an account with 8,000 highly active followers can outperform one with 80,000 passive ones. Reach follows engagement, not raw count.
- **Posting consistency**: a creator who posts often gives you more chances to comment early.

To identify these creators without guessing, LinkHub includes an **[AI profile recommendation](/en/features/ia-recommandation-profils)** engine. It analyzes your profile and activity to infer your **ICP** (ideal customer), then searches our base of **100,000+ LinkedIn profiles** for those with the **best ROI for your niche and business** — not just the biggest accounts, but the ones whose audience matches your prospects and whose comments pay off most. No more guessing who to comment on: the AI hands you the right targets, which you then gather into [personalized feeds](/en/features/feeds-personnalises) to see their posts as soon as they go live.

## 4. The method: spot, gather, comment early

1. **Spot** the right creators — the [AI profile recommendation](/en/features/ia-recommandation-profils) computes your ICP and surfaces, from 100,000+ profiles, those with the best ROI for your niche *(method detailed in [finding the right posts to comment on](/en/blog/trouver-bons-posts-commenter-linkedin))*.
2. **Gather** these targets into [personalized feeds](/en/features/feeds-personnalises) — you see their posts first.
3. **Comment early and well**: the 0–30 min window and a 15–40 word comment maximize visibility (see [comment vs post](/en/blog/commentaire-vs-post-linkedin)).

The right creator × the right timing × the right comment: that is the combination that turns 36 impressions into 124, 357, or more — for the same effort.

## FAQ

**Who should you comment on on LinkedIn?**
On the high-audience, high-engagement creators in your niche. Our data (4,861 creators) shows a top 10% creator earns ~3.4x more impressions per comment than the median creator (124 vs 36), and a top 1% ~10x (357).

**Does the choice of creator really change visibility?**
Yes, radically. At identical effort, commenting on a top 1% earns ~10x the median, and the best creator observed ~42x (1,522 vs 36 impressions per comment).

**Should you comment on the biggest accounts by follower count?**
Not necessarily. Aim for the relevant audience (your niche) and real engagement, not raw follower count: a highly engaged niche account often beats a big passive one.

**How do I find the right creators to comment on?**
With LinkHub's [AI profile recommendation](/en/features/ia-recommandation-profils): it computes your ICP and surfaces, from 100,000+ profiles, those with the best ROI for your niche — which you then gather into [personalized feeds](/en/features/feeds-personnalises).

## Sources & methodology

- **LinkHub dataset** — `creator_stats_cache` table, **4,861 creators** who received ≥5 comments from our users; median impressions per comment by the creator commented on (p50 = 36, p75 = 68, p90 = 124, p99 = 357, max = 1,522, average = 58).
- [Botdog — LinkedIn Algorithm 2025](https://www.botdog.co/blog-posts/linkedin-algorithm-2025) · [van der Blom — Algorithm InSights Report 2025](https://www.linkedin.com/posts/richardvanderblom_chapter-1-algorithm-insights-report-2025-activity-7322514599126130688-Q895)